Since 2015 we’ve been on a mission to bring family together and change the way we see and educate children.

It’s all about the journey. Here are our guiding principles that ensure we stay on track.

We respect people's privacy.

There are no trackers or ads on the website, and we collect the bare minimum information needed to run the site. Facebook and Google won't know what you buy on La Tela.

Collaboration trumps competition.

We collaborate and share, instead of competing and protecting. A rising tide lifts all boats.

We're transparent in everything we do.

We don't accept advertisements or sponsored products of any kind so that you know without a shadow of a doubt that we have no ulterior motives, that our opinions are completely free, that we choose the products we recommend / wear / use, and we do not earn from showing them to you.

We're not afraid to show real life.

You won't find filters, stock photos, creative editing, or any other gimmicks or tricks on our websites or profiles. We're not afraid to show our mistakes and faults, which makes parents realize they're not alone in this journey.

We have enough.

We're not in this to build a billion-dollar company. We're happy to stay small. Extra revenue goes into giving others the chance to build their own business through our audience, as well as to charities.